Partner With Us

Be part of one of the brewing industry’s most exciting and inspiring celebrations. By partnering with the International Brewing Celebration (IBC), you’ll align your brand with innovation, excellence, and global connection—supporting both the Australian brewing industry and a pioneering German business

Presenting Partner

Lead the Celebration

The Presenting Partner holds the premier position with full naming rights to the event, enjoying exclusive brand visibility and engagement with top-tier industry and government figures.

Inclusions:

  • Event naming rights: IBC presented by [Your Brand]
  • Brand featured in the official event lock-up logo

  • Host an international keynote speaker at your table

  • Three premium front-row tables (28 guest tickets)

  • Five-minute speaking opportunity during the event

  • Solo logo display on presenter screen

  • Logo on event tickets and table menus

Digital & Marketing Exposure:

  • Dedicated brand feature page on IBC website with referral link

  • Branding across all IBC marketing channels (trade & consumer EDMs, social media, PR, industry media)

  • Featured in 4 x pre-event GABS consumer EDMs (180,000 subscribers)

  • Featured in 4 x pre-event GABS trade EDMs (2,300 subscribers)

  • 1 x post-event EDM feature article

  • Multiple MC mentions throughout the evening

  • 2 x 30-second ads on big screen during the event

On-site Opportunities:

  • Product display or promotional materials (if applicable)

  • Option to include product in guest gift bags

  • Bonus: 100 x GABS Festival Sydney tickets (Friday 30 May – valued at $4,900)

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Major Partner

Elevate Your Brand

As a Major Partner, your brand will receive significant visibility and alignment with respected industry figures—both on the night and throughout our comprehensive marketing campaign.


Inclusions:

  • Two premium tables (20 guests)

  • Prominent logo placement on presenter screen (1 in 4 rotation)

  • Logo on table menus

  • On-site signage


Marketing Exposure:

  • Feature page on IBC website with referral link

  • Branding across all IBC marketing assets

  • Inclusion in 2 x GABS consumer EDMs

  • Inclusion in 2 x GABS trade EDMs

  • 1 x 30-second big screen advertisement

  • MC mention during event


On-site Opportunities:

  • 3m x 3m product placement area

  • Option to include product in guest gift bags

  • Bonus: 50 x GABS Festival Sydney tickets (Friday 30 May – valued at $2,450)

Gold Partner

Make an Impact

Gold Partners enjoy brand exposure across the event and selected marketing channels, plus the chance to network with Australia’s brewing and business elite.


Inclusions:

  • One table (10 guests)

  • Logo on table menus

  • Logo featured on presenter screen (1 in 6 rotation, displayed 6 times)


Marketing Exposure:

  • Feature page on IBC website with referral link

  • Inclusion in selected IBC trade and consumer marketing assets

  • Inclusion in 2 x GABS consumer EDMs

  • Inclusion in 2 x GABS trade EDMs

  • MC mention during event


Bonus: 25 x GABS Festival Sydney tickets (Friday 30 May – valued at $1,225)